Salesforce.com Marketing Automation
Sales pipeline is driven through the acquisition of the highest quality leads. Your company is either a marketing-driven company or a sales-driven company. In either case, you need to empower your organization with marketing automation. Thought technology, you can expand your reach and connect the market response directly to sales.
Getting your marketing message to resonate with your target consumer in today’s increasingly crowded marketplace is one of the greatest challenges facing marketers today. The internet and related technologies have revolutionized the face of today’s marketing arena, creating consumers that are more empowered and markedly more sophisticated than their predecessors.
Traditional marketing campaigns have lost their efficacy as more sophisticated marketing automation campaigns have taken over. We highly recommend the Pardot’s marketing automation
system to help you maximize your company’s marketing efforts with minimal time and resources.
What is Marketing Automation?
Simply put, marketing automation works to automate your marketing communication programs. With a marketing automation platform
in place, your marketing and sales teams will be able to automate and optimize your lead generation and nurturing programs from the very first contact you have with a prospect through the entire sales process.
How Does Marketing Automation Work?
Marketing automation integrates email marketing, reporting technology, and your lead generation and nurturing
efforts to create a true sales ecosystem. It allows you to create timely, structured communication programs with all of your prospects, with minimal time and resources.
How Can Marketing Automation Help You?
Marketing automation helps your company save time and resources by automating many of your lead nurturing
programs effectively and efficiently. You can set up convenient drip marketing campaigns that automate your email campaigns, social media activities, and streamline your reporting, all of which allow you to concentrate on the bigger picture – growing your business.
Types of Marketing Automation Campaigns
Marketing automation can be used to run all types of marketing campaigns, ranging from traditional branding and lead nurturing campaigns to upsell and cross-sell efforts.
Who is Pardot? Our partner.
AvideonCRM has partnered with Pardot to offer its solution to our clients. Pardot is a leader in marketing automation, committed to serving small and medium sized business in their quest to optimize their marketing programs while maximizing their lead generation and nurturing efforts.
Pardot’s Marketing Automation Suite
With Pardot, you can sync your sales and lead systems with our platform’s deep integration with Salesforce.com. Your leads are optimally managed through your lead scoring
, lead nurturing and your CRM system.
Avideon is partnered with Pardot. Pardot is a B2B marketing automation
software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features
CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market. Their solution includes:
Send timed and triggered emails to your prospects with advanced lead nurturing and drip marketing programs.
Build landing pages and forms that convert with intuitive drag-and-drop builders.
Pardot integrates natively with Salesforce.com.
Measure marketing and sales effectiveness with easy to configure reports and charts.
Avideon has also deployed: